ONE DONATION CAN SAVE THREE LIVES

Boodbags: New York City was facing critically low blood levels, so we created an outdoor campaign where real, used blood bags were the canvas for patient stories.

NYP, 2024
Design / Art Direction
OOH
Package Design
Merch Design

3 LIVES BAR

To drive even more donations, we teamed up with Dominique Ansel (creator of the ‘Cronut”) to craft an exclusive, limited-edition chocolate bar, available only to those who rolled up their sleeves and gave blood.

NYP, 2024
Design / Art Direction
OOH
Package Design
Merch Design

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