JBL: FIRST DOESN’T FOLLOW
This campaign for JBL’s Tour Pro 3 embodies those who refuse to blend in, celebrating individuals who lead culture by embracing their uniqueness and passions. This concept highlights trailblazers, innovators, and disruptors. Essentially, the people who set the trends rather than follow them.
JBL Global, 2024
BENSON BOONE JBL NYC ACTIVATION
To celebrate the launch of Benson Boone’s new "First Doesn't Follow" partnership with JBL, we staged a surprise fan moment outside the JBL SoHo store. Benson rolled up in a branded Cadillac and personally handed out matching BB x JBL Flip 7 speakers to fans.
From concept to execution, the entire activation was imagined, produced, and brought to life in under two weeks.
From concept to execution, the entire activation was imagined, produced, and brought to life in under two weeks.
JBL x Benson Boon, 2025